There are many social media sites where one can log on for amusement, connect with friends and family, to share pictures, to laugh at memes, to watch cat videos, etc.
For some, the money they make every month has helped them invest in the products needed to launch a full-time career as a creator - a dream come true for many. Though Meta says its goal is to help creators monetize their content, the news of the Reels Play bonus ending came as a shock to many creators with small- or medium-sized followings, who knew they could regularly generate video views, but not brand deals. Instagram head Adam Mosseri said the company paused the program to focus on making it “ROI positive.” Tom Alison, the head of Facebook, told Insider that the platform would focus on scaling ad revenue options for reels.
"Creators can still monetize directly from Meta, and from the support of fans and brand partnerships, all of which have seen significant progress over the past year,” they added. A spokesperson for Meta told Insider that the company’s plan is to shift to “investing in a suite of monetization solutions.” The invite-only program, which awarded payments to users based on the video views they generate, was available for US creators on Instagram and global creators on Facebook.
Short-form video creators are losing access to a steady source of income after Meta announced that it is pausing its Reels Play bonus.
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